Visionnaire helped GRPCOM overcome its IT talent shortage by conducting an agile and accurate hunting process

Client
GRPCOM 

Area
Media 

Summarized Problem
GRPCOM, the largest media group in Paraná and one of Brazil’s biggest, faced significant challenges filling technology positions such as developers, solution architects, and BI analysts due to a nationwide shortage of qualified IT professionals skilled in React, iOS, AWS, and technical SEO. Beyond technical expertise, the company also struggled to find candidates who matched its cultural values. 

Summarized Solution
Visionnaire supported GRPCOM by managing the entire recruitment process to find highly specialized IT professionals, leveraging its vast network and advanced technology to handle everything from candidate screening to final hiring. Drawing on its expertise in Hunting, Visionnaire ensured that candidates met both the technical requirements and the cultural values of the company. 

Results
Thanks to Visionnaire’s expertise, GRPCOM overcame a challenge common to many organizations across sectors and sizes: hiring highly specialized professionals capable of performing key functions in corporate technological development. 

Through agility, precision, and quality in the recruitment and selection process, Visionnaire reduced hiring time and costs while ensuring that candidates were both technically and culturally aligned with GRPCOM. 

As a result, Visionnaire provided GRPCOM with improved recruitment efficiency, the hiring of technically skilled and culturally aligned talents, cost and risk reduction, and a strong, ongoing strategic partnership. 

Technologies
Visionnaire has extensive experience in Hunting, with deep knowledge and expertise in this area. The company specializes in multiple technologies and has experts in software, websites, agile methodologies, applications, Human Resources, Cloud Computing, DevOps, and other sectors, connecting companies with ideal professionals according to business needs of all sizes and industries. 

With over 29 years of experience in software development, Visionnaire interacts with countless IT specialists, maintaining access to a vast network of talented candidates and an internal database. The company uses Applicant Tracking Systems (ATS) to streamline the selection process through efficient resume analysis. 

Its highly qualified team and wide network of contacts allow Visionnaire to start projects, evaluate candidates, and build competent teams efficiently. Once the right technical and cultural profile is identified, the company manages all negotiations between the candidate and the hiring organization. For each open position, hundreds of professionals are approached, ensuring all client requirements are met. 

Visionnaire’s experts use advanced tools to identify talent, manage people, and perform comprehensive profile analyses, delivering solutions that optimize time and investments, including next-generation tools that use Artificial Intelligence. 

The company acts proactively and maintains contracts that facilitate job advertising and the use of ATS slots, reducing hiring costs. It posts job openings on specialized platforms, conducts personalized interviews, and administers technical tests to IT candidates to ensure the best selection. 

Visionnaire combines modern tools with advanced technological processes to deliver precise, high-quality, and fast results. It also manages outsourced professionals through a dedicated team member, at no additional cost, ensuring quality supervision and providing companies with greater security, predictability, and efficiency. 

Visionnaire strictly complies with labor laws and outsourcing regulations, adhering to Brazil’s 2017 labor reform. Its goal is to provide specialized assistance and guide companies toward the best hiring decisions and effective results.

Visionnaire - Case - GRPCOM

Detailed Problem
GRPCOM (Grupo Paranaense de Comunicação or Paranaense Communication Group) is the largest communication group in the state of Paraná and one of the largest in Brazil. It is composed of the newspapers Gazeta do Povo and Tribuna, the radio stations 98FM and Mundo Livre FM, the high-definition mobile unit HDView, and RPC with its eight affiliates of Rede Globo. 

The company turned to Visionnaire due to the difficulty in filling technology-related positions within the company, especially for roles such as developers, solutions architects, and BI analysts. 

The main challenge was overcoming the shortage of qualified technology professionals, particularly developers with experience in React, native iOS, Amazon Web Services (AWS), and SEO focused on technical performance. Another difficulty was finding candidates who combined technical skills with cultural alignment (fit with the company’s values). 

Attracting and retaining qualified IT professionals is a challenge for many organizations today. A study conducted by Indeed, a platform that provides job opportunities to over 250 million active monthly users, highlights this shortage through concrete data. According to the analysis, IT-related positions ranked among the most difficult to fill: of 15 openings that remained vacant for over 60 days, 11 were in the Information Technology sector. 

This scenario reveals an unprecedented and growing demand for IT specialists, far exceeding the availability of qualified professionals. In this context, the role of the Tech Recruiter has become crucial, that is, a professional specialized in identifying and attracting technology talent. This specialist combines HR management skills with updated technical knowledge about trends and innovations in the tech industry, including new programming languages and best practices. 

Detailed Solution
Visionnaire helped GRPCOM find highly specialized professionals tailored to the company’s needs. Using its extensive network of contacts and advanced technological resources, Visionnaire was responsible for conducting the entire talent search and selection process, from screening and initial interviews to referring candidates for interviews with GRPCOM and following up through to final hiring. 

The success in numerous processes stems from Visionnaire’s expertise in Hunting, a term that, in the corporate context, refers to the search and attraction of the ideal professional for highly technical positions. This involves a meticulous selection process that evaluates not only the candidate’s technical skills but also their alignment with the company’s culture and values. 

Given the complexity and difficulty of filling certain IT positions, the Hunting service must be carried out by experienced professionals. Visionnaire’s team identified and recruited the most suitable talents for GRPCOM’s specific needs, using its Human Resources expertise to manage the entire recruitment and selection process. 

While the technical aspect of a position is essential, cultural alignment is equally critical, as each company has its own organizational identity. Therefore, Visionnaire carefully analyzes the client’s cultural context to ensure that selected candidates are fully aligned with the company’s values and culture, completely meeting the organization’s expectations.

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